U.S. Pre-Roll Cannabis Sales Surpass $4.1 Billion Amidst Soaring Demand

The U.S. cannabis market has witnessed a significant surge in pre-rolled joint sales, amassing over $4.1 billion from January 2023 through June 2024. This growth underscores a notable shift in consumer preferences towards ready-to-use cannabis products.

📈 Market Growth and Consumer Trends

Pre-rolled joints have emerged as the fastest-growing segment in the cannabis industry, with sales increasing by 11.89% year-over-year between June 2023 and June 2024. This category now accounts for approximately 15.9% of the total cannabis market, up from 13.2% at the beginning of 2023.

Over this 18-month period, more than 394 million pre-roll units were sold, reflecting a significant rise in consumer demand. Despite the surge in sales volume, the average price per pre-roll has decreased by 16.7%, dropping from $7.80 in January 2023 to $6.50 in June 2024.

🔥 Rise of Infused Pre-Rolls

A notable trend within the pre-roll market is the increasing popularity of infused pre-rolls—products that combine cannabis flower with concentrates to enhance potency and flavor. These premium offerings have captured 44.4% of the pre-roll market share in the first half of 2024, up from 41.5% in 2023. Sales of infused pre-rolls reached over $1.75 billion during this period, surpassing the $1.64 billion generated by hybrid single-strain pre-rolls.

🌿 Demographic Insights

Millennials lead the consumption of pre-rolled joints, accounting for nearly half of all purchases. They are followed by Gen X (25%), Gen Z (18.5%), and Baby Boomers (12.5%). The convenience and accessibility of pre-rolls appeal to a broad spectrum of consumers, from seasoned users to newcomers seeking an easy entry point into cannabis consumption.

🧪 Innovation and Product Diversification

The pre-roll segment has seen a proliferation of product innovations, including micro joints and multi-pack offerings. Micro joints, containing as little as 0.25 grams of cannabis, cater to consumers desiring lower doses and discreet usage. Brands like Selfies and Dogwalkers have popularized these smaller formats, which have become top sellers in markets like California.

Additionally, multi-pack pre-rolls have gained traction, offering consumers variety and value. In the U.S., multi-packs account for nearly 50% of the pre-roll market, with sales increasing by 43% between early 2023 and mid-2024.

🔮 Outlook for the Pre-Roll Market

The momentum in pre-roll sales is expected to continue, with projections indicating further growth in both revenue and market share through 2025. As consumer preferences evolve and the demand for convenient, high-quality cannabis products rises, the pre-roll segment is poised to maintain its upward trajectory in the U.S. cannabis industry.

Here are the top 5 reasons pre-rolls are growing in popularity in the United States:

1. Convenience and Ease of Use

Pre-rolls eliminate the need for grinding, rolling, or any special tools. This makes them perfect for both beginners and experienced users who want a grab-and-go option. They're ideal for social settings or quick solo sessions.

2. Consistent Quality and Dosing

With lab-tested strains and exact measurements, pre-rolls offer predictable potency and effects. Consumers appreciate the reliability—especially in regulated markets where product labeling is trusted.

3. Affordable Entry Point

Pre-rolls are often the most affordable way to sample a strain without committing to a larger quantity. Many shops offer singles or small multipacks starting under $10, making them accessible to price-conscious consumers.

4. Premium and Infused Options

The rise of infused pre-rolls (blended with concentrates like hash, kief, or diamonds) adds value and appeal for experienced users seeking stronger effects. These provide a premium product without needing to buy separate concentrates or accessories.

5. Discreet and Portable

Pre-rolls are compact, smell-contained in tubes, and easy to transport. Whether you're hiking, going to a concert, or just running errands, they're a discreet and socially acceptable way to consume cannabis.

Check back soon as we launch our branded pre-roll product using our award winning live diamond infused flower.