Each of our products carry the following warning, "Warning: This product contains nicotine. Nicotine is an addictive chemical." We have never disputed that nicotine is a highly addictive chemical; however, our society values personal freedom of choice. There are millions of people worldwide that have been addicted for generations to nicotine via traditional cigarettes. When nicotine addiction develops, it is difficult to stop using tobacco products. Furthermore, while adolescents and young adults may have a general awareness of the risks of cigarette smoking and Juuling, they underestimate the harm and the addictive nature of smoking.
We've never hidden the harms of smoking although the general media might paint another picture of that story. Additionally, we have never promoted of allowed our products to be sold to those underage and have taken measures to ensure minors to not utilize our products. However, not all companies within our industry have taken the same and therefore we've found ourselves as this crossroads of banning flavors, restricting age limits and banning vaping products all together.
The US Family Smoking Prevention and Tobacco Control Act, passed in 2009, permits the U.S. Food and Drug Administration (FDA) to set standards for cigarette nicotine content. The FDA is accordingly supporting research into how very low nicotine content (VLNC) cigarettes might function as a regulatory measure to make cigarettes non-addictive, reduce smoke exposure, and improve public health, even among people who don't want to quit smoking.
Did you know that our highest selling nicotine content products are 3 and 6 MG? Compare this to the 40 - 50 MG that is sold in other closed vape pod systems and you can see why some individuals additions are off the charts. We also have seen many of our customers transitions from 3 MG to 0 MG because they've been able to remove the addiction of nicotine from their daily habits and honestly as a company this makes us happy. We've always been in the business of trying to improve our customers health and we stand behind our products that they do just that.
The beginning of a new year and decade, especially within the United States, brings a lot of uncertainty to the vaping industry. We ask all our customers to be engaged in local legislative actions and bring a live voice to the vape discussion. Without continued involvement we might see the industry collapse beneath us.