Is Scott Gottlieb Preparing Us For a Flavor Ban?

The following are a series of tweets over the last week from Scott Gottlieb, M.D. @SGottliebFDA, 23rd Commissioner of the U.S. Food and Drug Administration.

“Protecting future generations from all nicotine-containing products remains a top priority. #FDA’s efforts seek to restrict youth access, limit youth appeal. We’ve also expanded public education efforts to include messaging re: dangers of youth use of e-cigarettes.”

“The troubling reality is that e-cigarettes are the most commonly used tobacco product among youth. Preventing youth from initiating the use of any tobacco product, including e-cigs, is critical…”

“Per new #FDA & @CDCgov findings: most common reasons for youth to ever use an e-cigarette in 2016 were:

▪️ 39% - use by friend or family member

▪️ 31% - availability of flavors

▪️ 17% - belief that they’re less harmful than other tobacco products…”

Does this mean a flavor ban is eminent?

It certainly raises that concern, and calls into question the massive e liquid industry that relies on the multitude of flavors to please their current customer base.

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Over the next week we’ll hear much more on the position of the FDA and their future actions. They are set to release next week a public docket on their “efforts to re-evaluate and modernize our [their] approach to development/regulation of nicotine replacement therapy products to help smokers quit cigarettes.”