FDA Advance Notice of Proposed Rulemaking - Comment by July 19, 2018

The FDA intended to ban flavors when the Deeming Rule went into effect in August 2016. The original version of the regulations removed every flavor from the vaping market, except for tobacco and menthol. That plan was nixed at the last minute by the Obama White House’s Office of Management and Budget.

Now the agency that oversees tobacco products is preparing again to regulate flavors in vapor products (and other tobacco products). The agency may well get what it wants, but vapers have an opportunity to at least make a lot of noise about it. The process of federal rulemaking requires the regulators to ask for and read comments from consumers and other stakeholders.

The FDA announced its advance notice of proposed rulemaking (ANPRM) on flavors in March, providing a 90-day deadline for comments. The comment period was recently extended 30 days until July 19. So now is the time to provide your comments to the FDA as they are required by law to read and consider all comments that are submitted.

The FDA needs to hear from vapers — and it needs to be a lot of vapers — how flavors helped us quit smoking, and how they work to help keep us away from cigarettes. We all know this is true, but our individual stories are often dismissed. If we respond in huge numbers, the agency will have a hard time writing off our stories. So #tellyourvapestory to the FDA today.